Delaney Lund Knox Warren has created the advertising for the launch of Vauxhall’s new Astra hatchback. The car company is vowing to outspend any other car manufacturer for the coming year. The campaign breaks on television on May 1 to coincide with the first UK deliveries of the car. The new Astra will be promoted heavily on TV until the end of the year, as well as by an initial outdoor campaign followed by heavy press support. The campaign is designed to promote the new Astra’s styling and handling characteristics. Vauxhall marketing director Andy Gilson decided against pursuing the three-dimensional outdoor format used for the German launch.
The Health & Safety Executive (HSE) has put its Â£2m advertising account up for tender. The incumbent, McCann Erickson Manchester, was appointed to the business in a three-year contract in 2001 (MW July 13, 2001).
Lowe has created a campaign for Unilever Bestfood-owned brand Hellmann’s aimed at broadening the appeal of its mayonnaise and promoting its new sauces range. It breaks this week.
The ability of the internet to generate positive or negative reaction is undisputed, but too many companies are slow to realise the value of talking consumers’ own language
There’s increased competition from employers for junior marketers, so to boost the chances of holding onto their brightest talent, CMOs need to rethink unconscious habits.
Coke believes its brands should prove they are worth their price, as the beverage giant promises to “improve” the quality of its marketing investment by taking a more targeted approach.
Following today’s budget announcement, which unveiled skills funding, business rates relief and changes to alcohol duties, the DMA, MRS and AA are calling on the government to better support industry-led training programmes.
By associating your brand with choice and offering rewards instead of discounts, marketers can build high-value, long-term relationships with customers.