Delaney Lund Knox Warren has created a &£6m advertising and marketingcampaign for Teletext Holidays to promote its low-cost holidays. Thecampaign includes television, radio and press advertising. Media has beenplanned and bought by Manning Gottlieb OMD. The 30-second ads are based on arevenge theme and show Teletext holidaymakers suffering the consequences ofrevealing how little they paid for their holidays. The voiceover says:ÃâDon’t ever, ever let slip how little you paid for yourTeletext holiday. Teletext will support the Evening Standards annualtravel supplement with advertising, and will also transform the newspaper’scentral London vendors into beach-loving holidaymakers. Teletext Holidaysmarketing director Marc Bell says: ÃâWith the war on Iraq drawing to a close,the time is now right to get people back in the mood for booking holidays.Teletext Holidays can be accessed on the internet, by analogue and digitalTV, and digital cable and satellite.
When Cigdem Kurtulus took on the top marketing job at Reckitt she introduced a marketing hub to encourage collaboration across all markets as she says you can’t enforce a “digital transformation mindset” without first changing the infrastructure.
Marketing Week reveals the top 10 marketers in consumer goods, technology and luxury, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Consumers’ enjoyment of food is influenced by what they see and know in advance, and while flavour-focused messages improve perceptions, health-based ones actually harm them.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here