Delaney Lund Knox Warren has created a &£6m advertising and marketingcampaign for Teletext Holidays to promote its low-cost holidays. Thecampaign includes television, radio and press advertising. Media has beenplanned and bought by Manning Gottlieb OMD. The 30-second ads are based on arevenge theme and show Teletext holidaymakers suffering the consequences ofrevealing how little they paid for their holidays. The voiceover says:ÃâDon’t ever, ever let slip how little you paid for yourTeletext holiday. Teletext will support the Evening Standards annualtravel supplement with advertising, and will also transform the newspaper’scentral London vendors into beach-loving holidaymakers. Teletext Holidaysmarketing director Marc Bell says: ÃâWith the war on Iraq drawing to a close,the time is now right to get people back in the mood for booking holidays.Teletext Holidays can be accessed on the internet, by analogue and digitalTV, and digital cable and satellite.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From crowning Walkers’ ‘CrispIN or CrispOUT’ as April’s most effective ad campaign to exploring the resurgence of brand characters, it’s been a busy week. Here is my take.
Analysts argue brands will have to be careful about where they place their products, as governing bodies and tournament holders may have to “bow down” to influential athletes who want to set a good example to the future generation.
Brands, agencies and media owners are all invited to put a team forward for the popular competitive event, which is raising money for Stand Up To Cancer.
With its ‘Make Good Things Happen’ brand platform, Morrisons is aiming to highlight the quality and sustainability of its fresh produce after its research showed consumers increasingly want to know how their food is sourced.