Dell is understood to be looking for its first pan-European advertising agency. The PC company previously worked with ten above-the-line agencies across Europe.
The National Magazine Company’s Company magazine is to downsize. It will move from an A4 to American A4 format from its August issue, on sale in July.
David Benady’s cover story (MW March 6) raised some interesting questions on the luxury goods market. However, the fact that BMW’s sales have fallen comes as no surprise to myself. BMW has built a formidable reputation for luxury, quality and desirability but in doing so it has made its cars ubiquitous. When I recently announced […]
Has Sainsbury’s trading manager for beauty Lisa Collins just done a Gerald Ratner? Or are most of its customers really pikeys? The extraordinary admission came as Collins described the supermarket’s roll-out of health and beauty departments to delegates at an IGD conference last week. Having abandoned its partnership with Boots, Sainsbury’s decided to test its […]
From nurturing a fierce curiosity in customer behaviour, to becoming more agile and honing their digital skills, marketers must be prepared to upskill if they want to futureproof their careers in 2021 and beyond.
We may be in the middle of a third lockdown, which has undoubtedly set back the job market once more, but make sure you’re ready and well placed for future opportunities as they will arise.
Mark Ritson, Helen Edwards and CMOs from Nationwide and KFC confirmed for a new March event called The Bottom Line that will deliver insight into what marketers should spend their time and money on.
Former Costa Coffee CMO Sarah Barron has been appointed to lead the restructured team, filling the role which has been vacant since ex-McDonald’s marketer Emily Somers departed last March.