Dell looking for first pan-European advertising agency

By Marketing Week 20 Mar 2003 12:00 am

Dell is understood to be looking for its first pan-European advertising agency. The PC company previously worked with ten above-the-line agencies across Europe.

National Magazine Company’s Company magazine to downsize

Marketing Week

The National Magazine Company’s Company magazine is to downsize. It will move from an A4 to American A4 format from its August issue, on sale in July.

BMW a victim of the perils of popularity

Marketing Week

David Benady’s cover story (MW March 6) raised some interesting questions on the luxury goods market. However, the fact that BMW’s sales have fallen comes as no surprise to myself. BMW has built a formidable reputation for luxury, quality and desirability but in doing so it has made its cars ubiquitous. When I recently announced […]

Sainsbury’s puts on a brave face for the low-lifes

Marketing Week

Has Sainsbury’s trading manager for beauty Lisa Collins just done a Gerald Ratner? Or are most of its customers really pikeys? The extraordinary admission came as Collins described the supermarket’s roll-out of health and beauty departments to delegates at an IGD conference last week. Having abandoned its partnership with Boots, Sainsbury’s decided to test its […]

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Opinion Uncategorized

Roe v Wade made this year’s Cannes more relevant than ever

Sara Holt

Cannes Lions may be a reflection of the best connected – rather than best – people in marketing, but when it comes to tackling issues from the reversal of women’s rights to inclusion, that’s not necessarily a bad thing.