BMW a victim of the perils of popularity

Marketing Week

David Benady’s cover story (MW March 6) raised some interesting questions on the luxury goods market. However, the fact that BMW’s sales have fallen comes as no surprise to myself. BMW has built a formidable reputation for luxury, quality and desirability but in doing so it has made its cars ubiquitous. When I recently announced […]

Sainsbury’s puts on a brave face for the low-lifes

Marketing Week

Has Sainsbury’s trading manager for beauty Lisa Collins just done a Gerald Ratner? Or are most of its customers really pikeys? The extraordinary admission came as Collins described the supermarket’s roll-out of health and beauty departments to delegates at an IGD conference last week. Having abandoned its partnership with Boots, Sainsbury’s decided to test its […]


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