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Democratising marketing and Coca-Cola’s flagship store: Your Marketing Week
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the launch of our Opening Up campaign to make a career in marketing more accessible to Coca-Cola’s first London store, it’s been a busy week. Here is my take.
Casting the net wider for talent
We launched ‘Opening Up’ this week, a campaign to democratise marketing careers by widening accessibility to the industry. Opening new routes into the industry to more people, from different backgrounds.
