Dennis Publishing is to launch its men’s magazine Maxim in China in an attempt to cash in on the increasing affluence of 25- to 35-year-old males.
Love, the Manchester-based agency, has been appointed to develop a Â£1.5m press, outdoor and online advertising campaign for new online electronics retailer epinx.com. PHD Compass will handle media planning and buying.
The Advertising Standards Authority has censured French Connection for sending out an unsolicited FCUK mail order catalogue, which features T-shirts that state ‘Sexy as FCUK’ and ‘Inter-Course Activities FCUK Polytechnic’.
The Sci-Fi Channel is unveiling a new identity from April 5 that aims to broaden the perceptions of the channel by including references to its fantasy and paranormal shows.
For 75% of marketers, the pandemic has permanently shifted how they communicate and collaborate at work, according to the seventh edition of Salesforce’s ‘State of Marketing’ report. At the Festival of Marketing, senior marketers from Metro Bank and Just Eat shared how they are overcoming new challenges and realising new opportunities.
Is personalisation still relevant, or even achievable, in a post-cookie world? Perhaps, if marketers are willing to lean in closer to consumers, suggests GSK’s Jerry Daykin.
Two years ago, the travel agency was front and centre in the news as it slowly crumbled under the crushing weight of its own debt. Now the brand is back on the market, rebuilding online with a new proposition.
With the right question, strategic investments, a range of methodologies and a “brilliant learning plan”, even those marketers with a small budget can produce effective and efficient research.