Dennis Publishing launches Maxim in China
Dennis Publishing is to launch its men’s magazine Maxim in China in an attempt to cash in on the increasing affluence of 25- to 35-year-old males.
Dennis Publishing is to launch its men’s magazine Maxim in China in an attempt to cash in on the increasing affluence of 25- to 35-year-old males.
Love, the Manchester-based agency, has been appointed to develop a £1.5m press, outdoor and online advertising campaign for new online electronics retailer epinx.com. PHD Compass will handle media planning and buying.
The Advertising Standards Authority has censured French Connection for sending out an unsolicited FCUK mail order catalogue, which features T-shirts that state ‘Sexy as FCUK’ and ‘Inter-Course Activities FCUK Polytechnic’.
The Sci-Fi Channel is unveiling a new identity from April 5 that aims to broaden the perceptions of the channel by including references to its fantasy and paranormal shows.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.