The Department for Work and Pensions has put its &£15.7m media planning account up for tender. The statuary review is not through COI Communications.
Centrica’s strategy of offering a one-stop shop for all the dull necessities in life hasn’t been a hit with the punters. And its AA business looks like being the latest casualty, says David Benady
BARB is launching a new service providing ratings data for sponsored programmes.
Agency Republic, the new media arm of Claydon Heeley Jones Mason, has won the digital account for environmental charity Friends of the Earth after a six-way pitch. A campaign developed by Social Republic, Agency Republic’s social marketing division, starts at the beginning of July, focusing on recruiting donors. The ad uses rich media to let […]
Organisations with greater CX maturity are seeing their ability to demonstrate returns put them in a stronger position to invest, at a time when digital experiences are making the difference in winning customers’ business.
A key fixture of its long-standing ‘Live Young’ campaign, Evian made the decision to switch its marketing focus to sustainability as the brand’s top marketer believes people now “want to know what’s behind the brands” they consume.
After a year under lockdown, many marketers are turning to thoughts of next steps and new ways of working.
CEO Alex Mahon believes the broadcaster is “stronger” and more able to deliver on its purpose “than ever” as it transitions into a post-pandemic world, having successfully grown its digital platform and increased diverse representation.