The Inclusive by Design theme is a rallying cry for businesses to build inclusive practices into their creative to ensure brands, products and communications are accessible for all.
Established 264 yeas ago, UK homeware company Salter was long overdue a marketing strategy, explains brand director Tracy Carroll.
Following months of research, 240-year-old bank BNY has rebranded, the latest move in its transformation to be seen as more “modern” and “innovative”.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
It’s difficult to boil down broad issues into a few words, but the best slogans offer promise while letting the public form their own interpretation.
Jubel has rebranded to dial up its “cut through” asset, while aiming to create a brand palette focused on delivering “flexible” consistency.
The NHS as we know it today only joined up under one brand identity in April 1999. Two of the project leads recall the challenges faced – and the benefits of simplicity that every brand can learn from.
Primark hopes its refreshed brand strategy will help drive its international growth plan.
Fresh from qualifying for next season’s Champions League, Aston Villa is embarking on a complete club rebrand in a bid to go global.
Asda has revealed a new brand identity alongside a summer campaign highlighting the retailer’s commitment to price and quality.
Four brand managers reveal how brand-building platforms help them strike the perfect balance between consistency and creativity.
Marketing leaders from EY, Vodafone Business, KPMG and Quickbooks share their thoughts on the value of distinctive assets and tone of voice in the next installment of our series on what it takes to build B2B brands effectively.
The best bits of both brands rub off on each other, while playing with brand codes makes them more salient – but only because they’ve laid decades of groundwork.
The electronics company is highlighting its innovation heritage in a campaign aimed at owning a new category of artificial intelligence-powered products, a move that sees it dial up its brand credentials to drive consideration.
The Body Shop pioneered ethical beauty, but that positioning is no longer unique and its owners need to inject life into the brand to arrest its decline.
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