In uncertain times, having control of your digital assets is essential. Even as organisations tighten their belts, investing in marketing remains good practice.
The Gym Group is on a mission to drive awareness, as marketing director Emily Kortlang admits it doesn’t currently match up with what the business has achieved.
Mobile phone disruptor Nothing is looking to add human warmth back into tech, says co-founder and head of marketing Akis Evangelidis.
Want to know how to build more powerful memories and associations for your brand? Just think about Great Aunt Margaret.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
In the latest episode of Marketing Week’s podcast series, former Nike CMO Greg Hoffman discusses the origins of 2018’s ‘Dream Crazy’, the secrets of brand identity excellence and why restrictions can be joyful.
With more brands altering their distinctive assets more frequently, often for the same reason and at the same time, code play is becoming far less effective.
Communication is vital for collaboration, but developers and designers sometimes seem to speak different languages – here’s how to bridge the gap.
Phoenix Group hopes its new endorsed brand architecture will enable its six brands to grow in their markets, supported by a more purposeful corporate brand.
Brands and products that refer to themselves as ‘I’ come across as infantile and annoying. Think twice when creating your tone of voice.
As consumers interact more with smart speakers and media such as podcasts, it’s more important brands have a clear and recognisable sonic identity.
The nature of reality, and how brands influence our perception of it, is the unusually metaphysical topic of our marketing columnist’s thoughts this week.
As GSK Consumer Healthcare prepares to split from GlaxoSmithKline and make its own way as an independent business, CMO Tamara Rogers explains how the business decided upon its new brand identity.
The new brand identity for GSK Consumer Healthcare, created with input from employees and consumers, will run in more than 100 markets globally.
Design should not be thought of as a veneer that is added to a product at the end of the process, but an integral part of how products and services work.