There may be 71 shopping days to go, but that hasn’t stopped Marketing Week receiving its first Christmas card, over a fifth of a year early. So a warm, seasonal ‘well done’ to Susie at Takeone Consumer Services, provider of instant hot drinks to Safeway and Somerfield, according to the company website and as subtly […]
Warner Holidays has appointed Jane McKiver as its new sales and marketing director. McKiver replaces Julie Gould and joins from sister company British Holidays, where she headed the sales operation. Both companies are owned by Bourne Leisure. Gould announced her departure in July and has since been carrying out consultancy work for the company, overseeing […]
Amid claims of fake followers, bots and over-inflated reach, the brands sticking by influencer marketing are seeking greater transparency, stronger engagement and more meaningful relationships with the talent.