Deutsche Post World Net to rebrand
Deutsche Post World Net, the German postal operator, is rebranding as DHL Global Mail from early 2005.
Deutsche Post World Net, the German postal operator, is rebranding as DHL Global Mail from early 2005.
There may be 71 shopping days to go, but that hasn’t stopped Marketing Week receiving its first Christmas card, over a fifth of a year early. So a warm, seasonal ‘well done’ to Susie at Takeone Consumer Services, provider of instant hot drinks to Safeway and Somerfield, according to the company website and as subtly […]
Newman Scott has been appointed to fit out the first Bershka store, the latest retail brand to be launched in the UK by Inditex, the company behind Zara and Massimo Dutti.
Warner Holidays has appointed Jane McKiver as its new sales and marketing director. McKiver replaces Julie Gould and joins from sister company British Holidays, where she headed the sales operation. Both companies are owned by Bourne Leisure. Gould announced her departure in July and has since been carrying out consultancy work for the company, overseeing […]
The financial services firm is bolstering its brand marketing capabilities with the creation of a new role dedicated to growing its “market visibility”.
Definitions of marketing are wide-ranging and inconsistent, but it’s up to organisations to work out what it means and how it can help them.
Britvic CMO Cindy Tervoort believes in using creativity to drive business impact, but is wary of how “fragmenting” budget can stop brands standing out.
The changes are aimed at making the two segments “more connected” to the Johnson & Johnson brand, the business says.