Deutsche Telekom reported a E24.6bn (&£17bn) loss for 2002, the biggest in corporate history. This included a E2.2bn (&£1.5bn) write-down by T-Mobile for the loss in value of its 3G licence.
Former Costa Coffee CMO Sarah Barron has been appointed to lead the newly-formed team, filling the role which has been vacant since ex-McDonald’s marketer Emily Somers departed last March.
Direct-to-consumer brand Thinx challenged people to think differently about menstruation.
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Mastercard’s Raja Rajamannar set up a risk management function within marketing three years ago, which has enabled the business to better cope with the fallout of the pandemic.