DFGW puts some Italian spice into winning account

The old advertising adage “the way to a client’s heart is through his stomach” was taken literally by Rebecca Moody, an ambitious and imaginative planning director at Duckworth Finn Grubb Waters.

Moody applied her hitherto unknown talents as a trained chef to winning the creative account for Italian risotto brand Riso Gallo. Ably assisted by account director Mills “sous chef” Willis, she cooked two risotto dishes for the delectation of the client.

Moody obviously knows her onions as the account was duly presented on a silver platter to DFGW without a pitch.

If Moody and Mills ever get fed up with the advertising world, they could have an exciting culinary career ahead of them. Even their names sound like a perfect posh nosh pairing.


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