Diabolical Liberties has created a flyposter campaign for Dennis Publishing’s Jack magazine, to support the launch of the title in its new format. Jack will be available in its larger size from October 16.
Agency Assessments International has launched Agency Assessments North, aimed at businesses in Scotland and the North of England. It will be run by Andy Crummey, formerly head of airtime sales and marketing at BSkyB Scotland.
There is a view that Patricia Hewitt and the Competition Commission have been craven in imposing such minimal restraints upon a merger between Granada and Carlton. A dozen years of arrogance and serial mismanagement, culminating in the &£1bn ITV Digital fiasco – and this is Michael Green’s and Charles Allen’s reward, say the critics, caustically. […]
Dominated – again – by Michael Schumacher, Formula One has been slammed as a test more of viewers’ ability to stay awake than of drivers’ skill behind the wheel.
Embedding a culture of effectiveness within the company has meant breaking false beliefs around the efficacy of different media and re-educating brand managers.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From measuring the effectiveness of purpose to marketing marketing in B2B, it’s been a busy week. Here is my take.
People tend to love or hate brand purpose, but is its real value somewhere in the middle? Top marketers and researchers weigh in.
Marketing Week reveals the top 10 marketers in financial services, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.