Being offered the top marketing job at one of the world’s biggest brands is most marketers’ dream come true. But taking on that role in the middle of a global pandemic is probably not how most people envisage it happening. Especially when the brand in question is drinks giant Diageo at a time when much of the world’s hospitality sector was forced to close.
Off trade sales in the US have driven growth, aided by planning and strategy tool Catalyst.
Diageo launched a global online training programme for bartenders to keep one of the most social work communities together during lockdown.
Diageo has added the latest data about Covid-19 with insights and consumer behaviour information to help improve marketing effectiveness during the pandemic.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From unpicking what purpose means to P&G’s quest for “product superiority”, it’s been a busy week. Here is my take.
Marketing departments are acting now to meet growing privacy expectations, with a focus on internal organisational improvements.
The dog food brand has won the top prize from Sky’s Zero Footprint ad fund, now in its third year.
Brands and broadcasters should be developing fan bases more to transform attention into revenue for women’s sport.