Being offered the top marketing job at one of the world’s biggest brands is most marketers’ dream come true. But taking on that role in the middle of a global pandemic is probably not how most people envisage it happening. Especially when the brand in question is drinks giant Diageo at a time when much of the world’s hospitality sector was forced to close.
Off trade sales in the US have driven growth, aided by planning and strategy tool Catalyst.
Diageo launched a global online training programme for bartenders to keep one of the most social work communities together during lockdown.
Diageo has added the latest data about Covid-19 with insights and consumer behaviour information to help improve marketing effectiveness during the pandemic.
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New data highlights the strategies that succeed in a recession and why advice to avoid going dark is too blunt.
The drinks giant’s long-running Christmas spot will return later this month, having proved its effectiveness over recent years.
Tom Fishburne, aka the Marketoonist, has drawn more than 900 cartoons over the past 20 years and now the industry’s favourite has been chosen.