Diageo GB creates pan-regional structure
Diageo Great Britain marketing director Andy Fennell is to take on responsibility for the rest of Europe following the creation of a pan-regional structure by the drinks giant.
Diageo Great Britain marketing director Andy Fennell is to take on responsibility for the rest of Europe following the creation of a pan-regional structure by the drinks giant.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
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