Diageo shortlists agencies for Smirnoff Ice ad business

Diageo has shortlisted Bartle Bogle Hegarty, Mother and incumbent J Walter Thompson for the global advertising business for Smirnoff Ice. The account is worth &£7m in the UK. Joey Bergstein, senior vice-president of global marketing for Smirnoff ready-to-drink brands, is leading the review. A decision is expected in early November.


SC Johnson has…

Marketing Week

SC Johnson has signed up its Mr Muscle MultiTask brand to sponsor ITV’s Moving Day, in its first sponsorship deal with the broadcaster. Moving Day, now in its second series, is a daytime show featuring people moving house. The show’s presenters are on hand to help the movers with advice. The deal was negotiated between […]


    Leave a comment