Diageo shortlists agencies for Smirnoff Ice ad business

Diageo has shortlisted Bartle Bogle Hegarty, Mother and incumbent J Walter Thompson for the global advertising business for Smirnoff Ice. The account is worth &£7m in the UK. Joey Bergstein, senior vice-president of global marketing for Smirnoff ready-to-drink brands, is leading the review. A decision is expected in early November.

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