Diageo has signed a multi-million pound sponsorship deal with McLaren that will see its Johnnie Walker whisky brand become the Formula One team’s headline sponsor, as first reported in Marketing Week (December 16, 2004).
Cadbury Schweppes has appointed Matt Shattock as president of Europe, Middle East and Africa to replace Andrew Cosslett, who left to join InterContinental Hotels as chief executive late last year (MW December 18, 2004). Shattock, who will take over the role on March 1, joins from the Cadbury’s Americas Confectionery division, where he was president […]
Concern about obesity is growing almost as fast as the nation’s waistlines, so when a prominent figure in the radio industry wrote in with his inspirational weight-loss story, the Diary felt duty bound to share it with readers, in the hope of shaming them into shape. “Vain is not a word that usually comes into […]
T-Mobile is set to review part of its £10m below-the-line business held by Iris. The agency handles retail and channel development work for the mobile operator in the UK. T-Mobile says it is standard practice to review its agency arrangements every year, but Marketing Week understands the company has been talking to below-the-line agencies about […]
In Mental Health Week, it’s a good time to highlight your brand’s efforts to protect staff wellbeing, but you need to spend the rest of the year putting them into practice.
The former agency boss replaces Jude Bridge at the helm of the marketing consultancy.
Currys is by far the superior brand of the four merging businesses, but a number of challenges lie ahead for the electrical goods retailer.
Five years ago, NatWest CMO Margaret Jobling thought the marketing industry would naturally become more diverse, but she realises now more action must be taken.