Diageo has signed a multi-million pound sponsorship deal with McLaren that will see its Johnnie Walker whisky brand become the Formula One team’s headline sponsor, as first reported in Marketing Week (December 16, 2004).
Cadbury Schweppes has appointed Matt Shattock as president of Europe, Middle East and Africa to replace Andrew Cosslett, who left to join InterContinental Hotels as chief executive late last year (MW December 18, 2004). Shattock, who will take over the role on March 1, joins from the Cadbury’s Americas Confectionery division, where he was president […]
Concern about obesity is growing almost as fast as the nation’s waistlines, so when a prominent figure in the radio industry wrote in with his inspirational weight-loss story, the Diary felt duty bound to share it with readers, in the hope of shaming them into shape. “Vain is not a word that usually comes into […]
T-Mobile is set to review part of its £10m below-the-line business held by Iris. The agency handles retail and channel development work for the mobile operator in the UK. T-Mobile says it is standard practice to review its agency arrangements every year, but Marketing Week understands the company has been talking to below-the-line agencies about […]
The broadcaster is prioritising digital growth over more traditional TV ratings as it looks to “survive and thrive in a digital world”.
Markey takes on a new role as CMO at Boots following the departure of marketing director Helen Normoyle.
Covid-19 has accelerated the shift to digital in the market research sector, but balance is needed to ensure brands retain the human touch.
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