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Cadbury Schweppes picks EMEA president

Marketing Week

Cadbury Schweppes has appointed Matt Shattock as president of Europe, Middle East and Africa to replace Andrew Cosslett, who left to join InterContinental Hotels as chief executive late last year (MW December 18, 2004). Shattock, who will take over the role on March 1, joins from the Cadbury’s Americas Confectionery division, where he was president […]

From Weightwatchers to Baywatch: the Myers diet

Marketing Week

Concern about obesity is growing almost as fast as the nation’s waistlines, so when a prominent figure in the radio industry wrote in with his inspirational weight-loss story, the Diary felt duty bound to share it with readers, in the hope of shaming them into shape. “Vain is not a word that usually comes into […]

Iris faces review of T-Mobile direct marketing business

Marketing Week

T-Mobile is set to review part of its £10m below-the-line business held by Iris. The agency handles retail and channel development work for the mobile operator in the UK. T-Mobile says it is standard practice to review its agency arrangements every year, but Marketing Week understands the company has been talking to below-the-line agencies about […]

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