Diageo’s Matthew Barwell to leave after 15 years

One of Diageo’s top European marketers, Matthew Barwell is leaving the drinks giant after 15 years.

Diageo

As marketing and innovation director for Western Europe, Barwell was responsible for brand and creative strategy across its portfolio in 16 of the Guinness and Smirnoff maker’s biggest markets. All category marketing teams reported into him following a 2011 restructure that saw the previous territory-based structure scrapped.

It is not thought he has a job to go to. A Diageo statement says Barwell “has decided that it is now time to take on a new challenge in his career….and will pursue these outside Diageo”.

Barwell joined Diageo in 1998 as RTD marketing director. He held several senior roles including stints as marketing director for J&B Whisky before taking on his current role in 2011.

Andy Fennell, chief marketing officer of Diageo, who Barwell reported to, says: “Matt has been a key part of marketing and its success for Diageo for the past 15 years in both developed and developing markets. We will certainly miss Matt and wish him all the best.”

Diageo is to replace Barwell.

Recommended

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now