Diesel agrees perfume deal with L’Oréal
Diesel, the Italian fashion company, has agreed a deal with L’Oréal to make perfumes. Diesel has not sold fragrances since 2004.
Diesel, the Italian fashion company, has agreed a deal with L’Oréal to make perfumes. Diesel has not sold fragrances since 2004.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.
Linking marketing strategy to business performance is a powerful way to make a case for investment. But when macroeconomics mean growth is scant, building confidence can be tricky.
Thirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need to take up senior and board-level roles.