Coca-Cola Great Britain’s Diet Coke With Lemon is to sponsor the next two series of Channel 4 comedy Will & Grace, the first of which begins on October 31. The deal has been brokered by Vizeum and animated break bumpers devised by Lowe & Partners.
Ogilvy & Mather will develop the advertising component of a Â£10m marketing push to support Kimberly-Clark’s relaunch of its Huggies nappy range. The products in the Beginnings and Freedom lines will be updated with a number of innovations to m
Fashion brand Diesel is launching its first jewellery ranges for men and women at the end of this month. The range will be sold in Diesel stores across Europe, the US and Japan. The launch collection will comprise seven different lines, with almost 50 pieces including necklaces, bracelets, rings and earrings. There are two female […]
Whyte & Mackay has appointed former Faulds group account director Sian Marshall as its new brand controller.
Congratulations to all the winners of this year’s Marketing Week Masters awards, including Grand Prix winner Direct Line Group and Brand of the Year KFC.
With Christmas only two months away, confidence in personal finances, the wider economy and major purchase intention have all taken a “worrying” slip.
A decade long agency relationship built on trust and consistency convinced Ikea to run with its 2019 Christmas campaign ‘Silence the Critics’, despite the concept floundering in pre-production tests.
Addressing three core needs – autonomy, competence and relatedness – can help bring brands closer to their consumers, says psychologist Natalie Nahai.