Dig For Fire, the Sheffield-based agency that recently won the Little Chef account, has appointed Stephen Mooney, former associate director of KLP Euro RSCG London, as group account director.
Mail on Sunday managing director Mike Ironside has resigned and has been replaced by Associated New Media managing director Stephen Miron. Ironside, who has worked for Associated Newspapers for 14 years, was unavailable for comment as Marketing Week went to press and it is not known whether he has a job to go to. At […]
Ofcom has published a consultation document on The Future Regulation of Broadcast Advertising, which contains proposals to contract-out the regulation of broadcast advertising to a new industry regulator. It could mean the Advertising Standards Authority, which regulates press and poster ads, also taking responsibility for broadcast media. Broadcast advertising is currently regulated by the Independent […]
Are you rich? If so, then you can afford a ‘Relationship Manager’ to handle your money at HSBC. The rest of us, says Iain Murray, just have to long for the bad old days
Saga is betting big on its shift away from short-term sales to long-term brand building, as it looks to drive consideration amongst experience hungry over-50s.
Peter Field says criticism of his research was launched before his full findings were released, stating backlash was “emotional” instead of “rational”.
A good grip on pricing is a sign of a strong brand, and several behavioural studies offer insights into effective pricing strategies.
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