Dig For Fire appoints Stephen Mooney
Dig For Fire, the Sheffield-based agency that recently won the Little Chef account, has appointed Stephen Mooney, former associate director of KLP Euro RSCG London, as group account director.
Dig For Fire, the Sheffield-based agency that recently won the Little Chef account, has appointed Stephen Mooney, former associate director of KLP Euro RSCG London, as group account director.
Mail on Sunday managing director Mike Ironside has resigned and has been replaced by Associated New Media managing director Stephen Miron. Ironside, who has worked for Associated Newspapers for 14 years, was unavailable for comment as Marketing Week went to press and it is not known whether he has a job to go to. At […]
Ofcom has published a consultation document on The Future Regulation of Broadcast Advertising, which contains proposals to contract-out the regulation of broadcast advertising to a new industry regulator. It could mean the Advertising Standards Authority, which regulates press and poster ads, also taking responsibility for broadcast media. Broadcast advertising is currently regulated by the Independent […]
Are you rich? If so, then you can afford a ‘Relationship Manager’ to handle your money at HSBC. The rest of us, says Iain Murray, just have to long for the bad old days
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.