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EC campaigns to make people vote

Marketing Week

The Electoral Commission (EC) launches a “Do Politics” tour of the country tomorrow (Thursday) in a bid to encourage the public to vote and make them more interested in party politics. The turnout for the General Election is usually over 70 per cent, but at the last election in 2001, it dipped below 60 per cent. […]

Paddy Power returns to BBH for wedding ad

Marketing Week

Bookmaker Paddy Power rekindled its relationship with agency Bartle Bogle Hegarty (BBH) last week for a mischievous one-off press ad to celebrate the royal wedding. The move came after the bookmaker appointed Publicis to handle its advertising in September last year (MW September 16, 2004). Paddy Power marketing director Barni Evans says that the advertising […]

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