Dig for Fire, the Sheffield-based agency, has created a series of online ads for HSBC-owned First Direct. The animated ads aim to get people thinking about what’s important to them about the organisations they deal with.
The Electoral Commission (EC) launches a “Do Politics” tour of the country tomorrow (Thursday) in a bid to encourage the public to vote and make them more interested in party politics. The turnout for the General Election is usually over 70 per cent, but at the last election in 2001, it dipped below 60 per cent. […]
BT is looking for an agency to handle its Â£10m digital media account.
Bookmaker Paddy Power rekindled its relationship with agency Bartle Bogle Hegarty (BBH) last week for a mischievous one-off press ad to celebrate the royal wedding. The move came after the bookmaker appointed Publicis to handle its advertising in September last year (MW September 16, 2004). Paddy Power marketing director Barni Evans says that the advertising […]
With a new brand identity rolling out nationwide and a tie-up with Clubcard Plus already underway, Tesco Mobile CMO Rachel Swift believes bringing the business closer to the wider Tesco family is a savvy way to standout.
Greggs used the element of surprise for its first foray into vegan products. The follow-up required a different strategy.
Employees forced to work remotely have demonstrated proximity has no bearing on quality of work, which opens up a range of opportunities for using local talent on campaigns in global markets.
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