Dig for Fire joins Keep Britain Tidy roster

Dig for Fire, the Sheffield-based agency, has been appointed to the Keep Britain Tidy campaign roster. The campaign is run by environmental charity, ENCAMS.

The charity, which is part-funded from Department of Environment, Food and Rural Affairs, put out a Europe-wide tender. The pitch lasted four months.

The agency will produce integrated work for ENCAMS’ issue related campaigns and general design work. The remit will cover a range of anti-social behaviour issues that ENCAMS campaigns on, including graffiti, fly posting, dog fouling, abandoned vehicles and gum dropping.

Dig For Fire has with ENCAMS previously on its smoking related litter campaign. The charity claims that the 2006 "No Butts" reduced smoking litter by 35% in 10 major UK cities.