Once derided as a toothless watchdog, the Food Standards Agency (FSA) appears to have at last got its fangs stuck into a hot topic – the use of misleading terms in the labelling and advertising of food and drink products. It has lambasted the food and drink industry for the use of “meaningless drivel”, “over-romanticised […]
Has Andrew Ovens, marketing manager at the Dairy Council, been fuelling himself with the, er, “white stuff” of late? The Diary hears that Ovens attempted to get as high and far-out as possible, by launching himself off a pier in Bognor Regis. But this was no act of desperation for Ovens, part of the team […]
U-Studio has grown from a small in-house agency to a platform used by almost three-quarters of Unilever’s brands as it looks to increase the speed and relevancy of its digital marketing, while not allowing costs to spiral.