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Our elders may well be betters

Marketing Week

As your article on marketing to the over-50s (MW November 2) pointed out, advertisers and agencies have a way to go to before they understand this economically powerful group. They are a very varied group whose activities and tastes range from riding Harleys to enjoying immaculately maintained homes and gardens – much the same as […]

United News folds uTravel Web venture

Marketing Week

Holiday web-site uTravel.co.uk has become the latest Internet turkey, with owner United News & Media deciding to shut the site because of cut-throat competition in the online travel market. Xilerate, United News & Media’s new media division, says that further investment in the business could not be expected to achieve the required return in the […]

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