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Goalden Balls to tackle Walkers’ Footballs

Marketing Week

Golden Wonder is to go head-on against rival Walkers with the launch of a football-themed crisp snack ahead of this year’s World Cup. The snack, called Goalden Balls, is to be launched in the late spring to capitalise on the increased interest in football triggered by this summer’s FIFA World Cup. The cheese-flavoured product is […]

Sony Ericsson drops global chief

Marketing Week

Sony Ericsson Mobile Communications has axed the role of global youth marketer under the new management structure following the establishment of the mobile phone joint venture. Vijay Anand, who was global youth segment manager at Ericsson’s consumer products division and continued to oversee youth marketing when the company merged its mobile operation with that of […]

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