Mercier Gray and Natco, claimed to be the UK’s leading Asian grocery brand, have teamed up to create an on-pack promotion for Madame Tussaud’s. The product packs feature Bollywood star Amitabh Bachchan, one of the latest wax figures to be exhibited in the museum. The two-for-one promotion will be backed by radio and TV ads on Asian channels and will run until June.
During the second half of the 2010s, “customer success” – both as a business concept and as a function – has steadily been growing in popularity.
We’ve shortlisted 16 campaigns but now we want our readers to pick the best marketing campaign of 2019.
Peloton could have focused its Christmas ad on the many ways exercise can improve people’s lives but instead it fell foul of outdated stereotypes and sexism.
From women’s football sponsorship and meatless meat to brands taking a stand on plastic and the renewed focus on marketing effectiveness, 2019 has been a good year for shaking up the status quo.
Comments