Digest

Mercier Gray and Natco, claimed to be the UK’s leading Asian grocery brand, have teamed up to create an on-pack promotion for Madame Tussaud’s. The product packs feature Bollywood star Amitabh Bachchan, one of the latest wax figures to be exhibited in the museum. The two-for-one promotion will be backed by radio and TV ads on Asian channels and will run until June.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now