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New Media is edited by Robert Dwek, dwek@journalist.co.uk

ThinkNatural, the health and beauty e-tailer part-owned by Kingfisher, has announced a 12-month strategic deal with BT, which will see the distribution of ThinkNatural’s content and services across BT’s online product range, including BT Uprush and BT Internet. BT is trying to build a BT Lifestyle channel.

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