Digest
Red Media has been appointed to handle media planning and buying for fashion company Pringle of Scotland, ousting Universal McCann.
Gender pay gap, P&G, Netflix: 5 things that mattered this week and why
Marketing Week ReportersCatch up on all the big marketing news from this week including Netflix becoming the UK’s top brand, the ridiculous gender pay gap in marketing and the revival of P&G’s shaving sales.
Getting started with TikTok: A guide for marketers
Econsultancy TeamAfter the failure of promising startups such as Peach, Ello and Mastadon, many wondered if we would ever see the rise of another social media giant again. But TikTok looks like it has gathered a mass audience and is here to stay.
Brand consistency is the key to survival in today’s digital economy
Marketing Week PartnerThe slightest discrepancy in your branding online can destroy consumer trust, which is why digital asset management helps boost revenues and mitigate risk as well as cutting costs.
How Budweiser’s ‘Whassup?’ ushered in the era of viral ads
Matt BarkerBudweiser’s ‘Whassup?’ ads weren’t just part of a hugely successful campaign, they also helped usher in a new age of viral hits and the arrival of urban culture in the advertising mainstream.
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