Digest

Britvic has parted company with Tribal DDB, which it had been using to co-ordinate its new media strategy. The move is described as a ‘mutual and amicable’ decision. Britvic, which recently redesigned its Tango website and integrated its UK Pepsi website into the Pepsi’s global Web portal, continues to use Deepend and Graphico for creative work and Broadmind for new media buying.

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