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Digest

Marketing Week

Channel 4’s www.channel4.com website has been ‘radically’ redesigned. Dropping its current magazine feel, the site will become a ‘launchpad’ for all Channel 4’s online properties. The new site, designed by Bomb, will combine ‘improved fluidity of design and operation with a televisual front end’, while enabling users to access content more directly and intuitively.

Women ‘take in more TV ads than men’

Marketing Week

Women are more responsive to television advertising than men, and advertisers trying to target both sexes should consider additional ads through male-biased media, according to a survey by CIA MediaLab. The survey, carried out by CIA sister company OHAL, found that women are 11 per cent more responsive to television ads than men. CIA says […]

Our elders may well be betters

Marketing Week

As your article on marketing to the over-50s (MW November 2) pointed out, advertisers and agencies have a way to go to before they understand this economically powerful group. They are a very varied group whose activities and tastes range from riding Harleys to enjoying immaculately maintained homes and gardens – much the same as […]

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