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Stephen Byers, Secretary of State for Trade & Industry, has announced to the House of Commons that radio ‘wealth warnings’ will be abolished, as revealed in Marketing Week (March 4).

Stephen Byers, Secretary of State for Trade & Industry, has announced to the House of Commons that radio ‘wealth warnings’ will be abolished, as revealed in Marketing Week (March 4). Wealth warnings are cautions at the end of ads that deal with financial services, and can take up more than half of a 30 second spot. Byers recognised that this cost the industry about £17m in lost revenues and added that these warnings were best given at the point of sale.

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