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Brit art to get a mat finish with your pint

Marketing Week

The UK’s average lager lout probably doesn’t know what contemporary art is. Come to think of it, neither does the Diary. So the latest partnership between San Miguel and britart.com, the website of young and aspiring artists, must surely be viewed with a touch of scepticism. Coming to a pub near you soon: art as […]

Digest

Marketing Week

Channel 4 has struck a deal with Carlton to drive users to its FilmFour website. Carlton Interactive will direct traffic from its now-defunct Popcorn film website to the FilmFour.com site.

Yahoo! and FIFA in marketing deal to co-brand World Cup websites

Marketing Week

Yahoo! has signed a joint marketing deal with world football body FIFA to host a co-branded website for the 2002 and 2006 FIFA World Cups and is searching for website sponsors. Under the agreement Yahoo! has paid an undisclosed fee to produce and market the website – fifaworldcup.com – and is aiming to sign up […]

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