Digest

Burson-Marsteller, a leading PR consultancy, is expanding its e-commerce and new media operations. The company claims that since the division’s launch in January 2000, it has experienced a 260 per cent rise in billings from online clients, including travel site ebookers.com and investment research specialist Multex Investor Europe.

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Dennis Publishing has become the UK licensee for Men’s Fitness and Shape. Mollin Publishing, which recently went into administration, had originally licensed the titles.

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Professionalism, an ability to keep to budget and a working knowledge of TV advertising are no longer enough to propel marketing professionals to the top. Today’s marketers need a far more eclectic cache of skills to draw from: creativity; foresight; a thorough understanding of new media, niche audiences and targeted advertising; and the ability to […]

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