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Marketing Week

The Advertising Standards Authority (ASA) has ruled that a poster ad for Queercompany.com can stay put, despite receiving more than 50 complaints about the ad showing two women kissing on a bed. The ASA said the poster, on display in London’s Soho area, was not sexually explicit and unlikely to harm children.

Staying Power

Marketing Week

Recruiting staff is one thing, but it’s quite another keeping the best people. Many companies now realise the best way to keep staff is to give them sufficient incentive to stay put.

Digest

Marketing Week

Virgin Group is considering approaching Railtrack to help fund the Virgin-owned rail travel arm Thetrainline.com, instead of setting up its own rival online booking and information venture, according to commercial director, Richard Bowker.

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