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Digest

Marketing Week

Grey Interactive has created an interactive ad for Procter & Gamble’s Flash brand. It gives iTV users exclusive access to a movie trailer from the new Disney film, Lilo & Stitch.

Digest

Marketing Week

MyTravel Group has parted company with group chief executive officer Tim Byrne ‘by mutual consent’ after its second profits warning in four months. Group chairman and founder David Crossland has postponed his planned retirement for up to 12 months.

Short messages to sell smalls

Marketing Week

Gossard has beaten the pack by being the first lingerie maker to use an SMS promotion to support its ‘G for me’ campaign, designed to encourage women to buy G-strings for themselves

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