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Hold on and don’t let go

Marketing Week

Many businesses put immense effort into attracting new customers, only to neglect them later. It seems that, although CRM is fashionable, many companies are still having difficulty in applying its underlying principles.

Digest

Marketing Week

London Underground has launched tube, a magazine for Travelcard customers who buy their tickets online. The A5 magazine is published by John Brown Citrus Publishing.

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