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Vodafone strikes Classic FM deal

Marketing Week

Classic FM has secured its biggest integrated sponsorship and promotional deal to date, worth £300,000. The deal, with Vodafone, includes the launch of the station’s first mobile phone WAP (wireless application protocol) service. There will also be a campaign, due to start later this month, which will run for six months. It will cover on-air […]

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PDP Momentum has been appointed by HP Bulmer to the £500,000 Red Stripe account. The agency will handle the on and off-trade brand communication programme for the lager brand.

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Burger King, the fast food chain, plans to open 400 restaurants in the UK over the next five years, with 80 due to open this year.

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