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AllAdvantage to close UK doors

Marketing Week

The UK office of AllAdvantage, the pay-to-surf Web company, has closed its doors as a business-to-consumer (B2C) operator and plans to reopen as a business-to-business (B2B) technology specialist. The closure comes almost two years after AllAdvantage entered the UK and 18 months after it established a specific UK offering (AllAdvantage.co.uk). The company’s business model attracted […]

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