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Interactive TV ad service to roll out across the UK

Marketing Week

An interactive TV advertising service is to be rolled out on digital cable TV from early next year, following protracted testing through Cable &Wireless’ majority-owned subsidiary Two Way TV. It is unclear whether this week’s merger of NTL and C&W will speed up introduction of the scheme. The service aims to offer viewers the means […]

Binge Benefits

Marketing Week

The food and pharmaceuticals industries are joining forces to develop a new category of products that could revive both of their fortunes. Margarines that lower cholesterol, cereals that are good for the heart and yogurts which help the digestion are among this new generation of products dubbed “functional foods” or “neutriceuticals”. The sector has proved […]

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Marketing Week

…IPC SouthBank’s Woman’s Journal will have a new look from its September issue, the first under new editor Elsa McAlonan.

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