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Douwe Egberts is linking with Philips in the Netherlands to launch Senseo Crema. Scheduled to appear next month, Senseo Crema consists of a coffee machine, from Philips, designed to work with measured units of coffee, supplied by Douwe Egberts.

Clear Channel boosts ambient

Marketing Week

US company Clear Channel has acquired a 30 per cent stake in ambient media specialist the Media Vehicle Group. In exchange for the stake, Clear Channel will invest &£5m in the Media Vehicle Group to accelerate its international expansion. The Media Vehicle Group, which is best known for ads on supermarket trolleys, launched a Dutch […]

Digest

Marketing Week

Sony Computer Entertainment has appointed youth marketing agency Making Waves to create the first official student PlayStation2 network in the UK.

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