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Digest

Marketing Week

ITV1 will launch its new on-air look on Monday. The 100 new channel idents, which use stars from ITV1 programmes, including Martin Kemp and Davina McCall, enable all ITV regions to adopt a unified ITV1 brand, while allowing for on-air regional distinction around local news and regional programmes.

Digest

Marketing Week

J Walter Thompson has created a TV campaign for Kraft Foods’ latest brand extension, Dairylea Double Dunkers. It features two children who adopt a spoof gangster-cool style to express their enthusiasm for the product.

Pop goes the Diary’s puffedup bravado

Marketing Week

Popcorn. Not difficult to eat but traditionally a real passion killer. Many’s the time that the Diary’s other half has been so engrossed in the crispy kernels that when the Diary’s attention wanders from the movie to what is known colloquially as “necking”, it has ended up choking on the rough stuff. But the path […]

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