Recommended

Coca-Cola to rebrand ‘diet’ fizzy drinks

Marketing Week

Coca-Cola Great Britain is poised to change the brand names of Diet Fanta and Diet Dr Pepper to Fanta Light and Dr Pepper Light. The company is also launching a Fanta Icy Lemon Light variant in the UK before the end of the year, which observers believe could be the springboard for the change. Insiders […]

Digest

Marketing Week

Origin Publishing has created a free monthly magazine called Unlimited for UGC Cinemas. Unlimited has a print run of 350,000.

Digest

Marketing Week

Scottish Life is conducting a review of its operations that could spell the end of its name and lead to staff cuts. The review follows the company’s acquisition by Royal London, which is deciding whether to rebrand the entire group.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now