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Clubbers go loopy for KP’s Hoopy

Marketing Week

Far be it from the Diary to admit defeat, but we hold our hands up to KP for turning its Hoopy McHula into a success. We were certain the crisp packet glove puppet, which stars in the Publicis-created Hoola Hoop ads and was launched with a whopping £14m media spend last year, would go down […]

Digest

Marketing Week

Lever Fabergé has extended its Persil Tablets range with the launch of Crease Release to make ironing easier. The launch will be supported by a £5m advertising spend, through J Walter Thompson.

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