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VW UK boss promoted to oversee group brands

Marketing Week

Robin Woolcock, head of Volkswagen UK, is taking on overall responsibility for VW Group’s brands, including Seat, Skoda and Audi. He replaces UK managing director Richard Ide, who is to retire. Woolcock joined the group in January 1989 as head of the commercial vehicle business, which included MAN trucks. In 1991, he set up Skoda […]

A communal problem for digital viewers

Marketing Week

Much has been written in recent weeks about the uptake of digital television, culminating in culture secretary Chris Smith’s assertion that analogue television could be switched off by the year 2010. As the Government will not switch off the analogue channels until 95 per cent of homes are receiving digital television, this – as Sir […]

Digest

Marketing Week

X-Stream, the free Internet service provider, has signed a deal with motoring publisher Auto Trader Interactive to become a content provider. The move aims to complement a similar deal with the BBC-backed Top Gear Website – also featured on X-Stream Central at www.x-stream.co.uk.

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