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ITC overrules BACC again over Volvo ad

Marketing Week

The Independent Television Commission (ITC) has overruled a decision by the Broadcast Advertising Clearance Centre (BACC) for the second time in two months. The ITC has forced the BACC, the body which vets ads before they are screened, to withdraw a Volvo ad after 15 viewers complained about its portrayal of speed and use of […]

Philips plans launch of voice-activated TV sets

Marketing Week

Consumer electronics giant Philips is planning to have the first voice-activated television set in the shops by the middle of next year. The new sets will dispense with the need for a remote control handset, and respond instead to pre-programmed voice commands. The system will enable users to change channels, adjust volume and other functions […]

EU pension pot harder to fill than UK’s

Marketing Week

Your article “Sizing up pension problems” (MW April 27) is one of many to have appeared in the press over the past few years which draws attention to a supposed lack of pension provision. Leaving aside the risible supposition that pensions are designed to alleviate poverty in old age, there are two beneficiaries: the pensions […]

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