Bank of Scotland has appointed Feather Brooksbank to its £10m media buying and planning account. The agency was appointed after a four-way pitch involving MediaVest Manchester, CIA Medianetwork Scotland and Universal McCann Manchester. Bank of Scotland media buying and planning has previously been divided between Conquest’s media division and Feather Brooksbank. The appointment follows the […]
Back in October, when it emerged that Richard Branson was likely to be not only in competition, but the only competition, to Camelot’s tenure of the National Lottery, his chances of success looked pretty slim. Since then, two events have occurred which have made the decision next June as to who runs the Lottery from […]
Paddy Power’s PR boss discusses its Huddersfield Town sponsorship, including the Twitter storm it caused following the launch of a controversial branded sash on the kit and how it was all part of a wider campaign calling time on football shirt sponsorships.
Catch up on all this week’s marketing news, including Monzo’s ‘insane’ growth after its first TV ad, Birds Eye’s Vampire-themed plan to take its meat-free range mainstream, and the latest on marketing budgets.