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Marketing Week

Media Smart, the government-backed initiative to help children understand advertising, is due to be launched on November 13. Members include the Advertising Association, Burkitt DDB, GMTV and Procter & Gamble.

That was the other Kelvin MacKenzie…

Marketing Week

The Diary would like its readers to put their hands together for TalkSport, the UK’s only national commercial sports radio station, which – according to a statement released to the International Stock Exchange’s Regulatory News Service, quoting the latest Rajar figures – has just overtaken Virgin AM in terms of weekly reach, hours listened and […]

Blue Cross hires head of marketing

Marketing Week

The Blue Cross, the animal welfare charity, has appointed Tony Samuel, the deputy director of fundraising at the Royal National Institute for Deaf People (RNID), as marketing and fundraising director. Samuel has worked for the RNID for more than two years and prior to that spent a similar time at Oxfam as donor recruitment manager. […]

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