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Marketing Week

British Gas has appointed Janette Bell, a consultant from PricewaterhouseCoopers to the new position of head of market development. She will report to director of marketing Nick Smith.

Sponsorship works – with teamwork

Marketing Week

David Benady is right (MW March14) that the pendulum had swung too far, but football is still a beautiful game. Yes, clubs, and their stadiums in particular, are covered in an awful lot of sponsors’ advertising. To make any sponsorship work to mutual advantage, both club and sponsor have to see themselves as equal business […]

Digest

Marketing Week

HP Bulmer is to boost its television and advertising spend on Strongbow Cider to &£10m this year, compared with last year’s &£4m. TBWA/London handles the brand’s creative account and MindShare its media.

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