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Tucking into a spam jacket (potato) at lunch, the Diary noticed that, in last week’s news story about Durex’s new international marketing director, Marketing Week’s reporter mentioned the launch of Close Fit – in our words “an extra-small condom aimed at the adolescent market”. Clever work, Durex. You’ve told your target market that you think […]

The marketer is a secretive beast

Marketing Week

Fans of fly-on-the-wall documentaries have probably been watching The Secret Life of the Office, the programme about telephone car rental agency Holiday Autos, which has been described as a real-life version of acclaimed BBC comedy The Office. As marketers yourselves, you may be asking: “Where’s the exposure for the marketing department, headed by Joanna Pyshorn?” […]

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